Crystal Data Ltd is proud to announce its full-service managing data for the purposes of legitimate interest. With data at the heart of our business, we supply and manage legitimate interest, permission-based consumer files by sector and channel as detailed below. With marketing experts in every field of data under one roof we provide a consultancy service backed up with real world commercial experience. Our data integrity is underpinned by our own rigorous compliance and provenance process. All data supplied for use under a Legitimate Interest Agreement (LIA), will contain: Name Address D.O.B Homeowner status Email Unique URL Time and date stamp of collection This data is available to be integrated into your company's database on a unique record system or available to purchase though legacy based data or on a fresh record basis per month. Whether it is adding value-added fields like social media identities or overlaying other valuable attributes; Crystal Data Ltd and its partners are specialists in using cross-channel techniques and formidable in-house data assets to add predictable and measurable value to your data. Crystal hosts a vast and high quality UK consumer database that’s packed with permission-based data for millions of consumers and which is well populated with accurate contact details and growing by 300,000 records per month.

Traditional forms of lead generation such as telemarketing and direct mailing have made way for digital marketing techniques to become the most popular. We can provide you with high quality web-generated leads for a number of campaigns. How does it work? The online leads we can provide you with are generated through a number of information capture pages which gather all the information you need from potential customers. Traffic is driven to these pages through direct marketing and affiliate networks. Why choose us? We pride ourselves on providing online generated leads which are consistently high quality and can greatly benefit your business. A number of processes are in place to ensure the leads you are provided with meet all of your requirements. The landing pages which capture consumer information are optimised to work seamlessly across desktop, tablet and mobile interfaces, ensuring as many consumers are able to interact as possible. Address details are automatically generated

Since the introduction of GDPR, many companies have begun to utilise direct mailing as an integral part of their marketing campaigns. Using direct mail alongside a digital campaign is a great way to adopt a multi-channel approach to your marketing and help drive up conversion rates. Direct mailing is one of the most customisable forms of marketing which in turn makes it one of the most effective. This method of marketing produces a much higher response rate than email campaigns. Using direct mail can support your digital marketing efforts can help build your brand and increase the awareness of your campaigns. A campaign that employs both of these methods can help you reach a much wider consumer base.

Our live hotkey service is an excellent way to provide your business with qualified leads. All of our leads are handled initially and transferred by well-trained agents working on your behalf to deliver outstanding service. By outsourcing your lead generation needs to us, you can rest assured that your potential customers are introduced to your company in the best possible way. Hotkey leads are a brilliant way to save your business time and help you reach your target customers. During the hotkey process, selected criteria given to us by you is used to qualify possible leads. This information is attained from consumers by our highly trained call centre professionals who endeavour to provide you with the best leads possible. You can provide data to be called or we can source it on your behalf - whichever is best for you. Thorough scripts can be developed collaboratively alongside precise criteria to ensure there is no misunderstanding during the lead generation process. We can also introduce our calls on behalf of your business to help smooth the transition process when transferring a possible customer across to your team. A conferencing facility is also available during this transfer process to ensure that your team is happy with the lead prior to transferring across. We can also tie in the possibility of generating consumer surveys from leads that don't fit your criteria exactly for possible use in your other campaigns.

Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again.

If you think money is the only thing that matters in your campaign, think again. There are many more things to think about.

Always wondered what happens on the other side of your campaign. Well, now you’re going to find out.

Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.